THE SECOND CITY PRESENTS: PERSONAL PUBLICITY SEMINAR (JUNE 28, 2009)

The Second City presents a revolutionary new seminar from the award-winning publicists of the 2008 SCTV reunion and the Canadian Comedy Awards…

PERSONAL PUBLICITY

This Sunday, June 28th, 10am to 5pm @ the Second City (King St. & Blue Jays Way)

The Shehori Brothers teach everything you’ll need to know about promoting your shows, events, – and most of all, your career – like a professional publicist

Full money-back guarantee if you are not satisfied with the value of this seminar

Hiring a publicist for even one event will cost between several hundred and a couple of thousand dollars – with no guarantees whatsoever. The Personal Publicity seminar will give you literally all the tools needed to easily do the job yourself and obtain the results you’re looking for. Whether you are an actor, a comedian, a musician, or an entertainment producer/promoter of any genre, the methods taught in this seminar will work for you.

The Shehori Brothers – the official publicists for Second City Toronto – will, in plain and simple terms, share their proven publicity methods and secrets on how to obtain significant media attention for yourself and your endeavors. In addition, they’ll teach you to think about your career in a new way that will move you quickly and confidently towards your goals.

Among other things, the seminar will:
- Guide you, step by step, on the dos and don’ts of creating memorable press releases & eye-popping press kits

- Teach how to make your shows stand out and appear more attractive to newspapers, radio, TV and web

- Teach how to optimize your show’s success + be nominated for national awards

- Increase your media profile in Toronto, Canada, the U.S., or elsewhere

- Help you with getting an agent, or help your current agents get you more work

- Help you with obtaining government grants and garnering a U.S. Work Visa


PLUS:
- Everyone in attendance will receive a publicity booklet, which includes:

- Entertainment media list (over 250 media contacts)

- Numerous sample press releases & templates

- Key Industry contacts for photography, poster services, editors, videographers, graphic designers, etc…

Between them, the Shehori Brothers have garnered a Gemini Award nomination, a Dora nomination, plus 14 Canadian Comedy Award nominations (and 2 wins!) as writers, directors and producers. Working alongside the creators of the Tony Award-winning Broadway musical The Drowsy Chaperone, the brothers co-produced the critically acclaimed production An Awkward Evening with Martin & Johnson. More recently, they’ve penned 12 national award shows, written for The Huffington Post, and served as senior writers for The Hour with George Stroumboulopoulos. They’re now begun working as creative consultants for Just for Laughs Toronto 2009.

Personal Publicity – Sunday, June 28th, 10am to 5pm

The Mainstage Theatre of the Second City

51 Mercer St. at Blue Jays Way, next to Wayne Gretzky’s
Registration: $185 + GST (total: $194.25). By phone at 1-888-340-7270,

online at www.SecondCityRegistration.com, or by e-mail at training.to@secondcity.com

There Will be Refreshments

For additional information, pop by www.SweatEquity.ca

“The Shehori Brothers are highly respected in the industry as publicists & writers/producers of live theatre and television. And in addition to working with established artists, they take a lot of time to help up-and-comers with their careers. Besides being talented, they're generous as well, which I find a rare combination in this business."
Richard Ouzounian – Theatre Critic: The Toronto Star & Variety

"Daniel and Steven Shehori have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City and the 8-year run of the Tim Sims Theatre."
Andrew Alexander – SCTV Producer, Proprietor & Executive Producer of the Second City

"The Shehori brothers are tireless, knowledgeable and above all universally respected in the Canadian entertainment industry. Having them in your corner gives you a lot better chance of surviving the ridiculously tough battle that is Canadian show business."
Steve Patterson – Host of CBC’S The Debaters

“Over the past 5 years the Canadian Comedy Awards has had the pleasure of working with Daniel and Steven Shehori. From assisting in PR and media launches to the planning of live events, and of course serving on committees due to their reputation as top-flight live show producers and comedy writers; working with them has not only been professionally rewarding but a great experience.”
Tim Progosh – Founder: The Canadian Comedy Awards

“Daniel and Steven have an exceptional grasp of the industry and have always steered my company in the right direction. I’ve had the Shehoris work on a number of productions for me, including shows for Louis C.K. (which was voted top show in Toronto in 2008), as well Paula Poundstone and Debra Digiovanni. They are the link between selling out and not.”
Jake Labow – Jake Labow Productions

“I've had the fortune of working with and for the Shehori Brothers. In every instance they’ve proved themselves to be absolute professionals and up to the task. It's a two-pronged attack that never ceases to amaze those who work with them.”
Craig Lauzon – Cast Member & Writer: The Royal Canadian Air Farce

“Daniel and Steven Shehori taught us so much about comedy event production and promotion! Laughing Like Crazy, our signature comedy fundraiser has been a huge success – 5 years running. We owe much of that success to the direction and guidance of the Shehori Brothers.”
Ellen Ostofsky - Director of Fundraising & Special Projects: Mood Disorders Association of Ontario

“I’ve had the pleasure of working with Daniel & Steven on numerous levels. If it is a show I need to promote, or a script I need to punch up, the first people I always think of are the Shehori Brothers. Their shared wealth of knowledge on the entertainment industry is an invaluable resource for students and professionals alike.
Carlie Baxter – Jordan and Associates Talent Agency

“I've dealt with many people in entertainment. Writers, directors, producers, agents, network executives, and talent. Well, Daniel and Steven possess a rare combination of skills that elude most of them. They're brilliantly creative in generating fresh ideas and amazingly savvy in making them come to life. Thinking. Doing. And now they're going to teach people? Good for them. Better for us.”
Ron Tite – Vice President, Creative Director: Sharpe Blackmore euro RSCG